Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Trailer: 95% of B2B SaaS companies do content marketing the wrong way, it should be this.

1 Feb 2024 · 1 min

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In this trailer, the speaker outlines two core challenges that B2B SaaS companies face with content marketing: (1) potential customers often cannot see a clear return on investment (ROI) from their content efforts, and (2) they lack the knowledge to create and rank content that actually converts into paying customers. The speaker emphasizes that focusing on vanity metrics such as traffic or search volume is misguided; the true measure of success is the amount of revenue an article generates for the business.

Chapters

One of the main problems our potential customers come to us are they either don't know or don't have the clear ROI from their content marketing efforts, or they don't know how to write and rank content that converts. So content that actually gives them real customers. It's not just about traffic that you get or search volume. That's a vanity metric. At the end of the day, what matters is how much money this article brings to my business.