Jim James of East West Public Relations explains how to get media coverage when outlets reject your story: secure one willing outlet, then amplify it through social channels and industry voices to create momentum. He walks through a PR playbook for entrepreneurs fighting for attention.
If you want to know how to get noticed, this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization get noticed for free. Thank you for joining me, Jim James, on The Unnoticed Show. There are times when the media aren't interested in your story, but there are also times when the newswires, which are the professional services that are there to send out your press releases also don't want to send out your press release. So what can you do about that? Just because a mainstream platform doesn't want to give you an airing, it doesn't mean that there isn't an angle somewhere. It's just finding it. Start with one media that will publish the story and build— use the credibility from that coverage to establish an audience. All you need is one piece of coverage to start Don't give up the sense of legitimacy, and that can lead to the cascade effect. Amplify that using your own social networks and get other people to share it through theirs. And if you can, get the industry players to start to comment, because then those people that you need to impact end up being drawn into the conversation. Thank you for listening to this episode of The Unnoticed Show. I hope that you've enjoyed it, and if you have, please do rate it on any of the If you'd like more information, go over to eastwestpr.com and subscribe to our weekly newsletter, or connect with me on LinkedIn. That's just Jim James, East West Public Relations. I'd be delighted to connect with you and let me know how I can help you to get noticed.
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