Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Trailer: CX Fact is not truth, but this causal AI can give you better insights from customer feed...

1 Feb 2024 · 1 min

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In this brief trailer, the speaker argues that many businesses mistakenly treat isolated facts as truth, leading to poor decision‑making. He emphasizes that what matters is the consistent, causal relationship between actions and outcomes—an invisible pattern that cannot be directly observed in raw data. To uncover these hidden causal links, he advocates using causal AI, a machine‑learning approach that extracts consistent action‑outcome relationships. He notes that causal AI has broad applications across marketing and sales, and introduces CX AI as a specialized solution aimed at deriving deeper, more reliable insights from customer feedback.

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In a nutshell, businesses around the world make huge mistakes in decision-making and they don't even know about it. It's basically the, the wrong belief that fact means truth. Fact is just a singular thing, but what you are looking for is the consistent relationship between actions and outcomes. This is invisible. It is not in the data and you need to extract it from the data. Therefore, you need a machine learning technology So the causal AI tech is basically applied for many different applications in marketing and sales. And CX AI is focusing one specific problem, is basically to gain better insights from customer feedback.