Joseph Wilkins argues that funny sales videos work because laughter improves recall, making brands memorable. Competitors using video are gaining market share while businesses that ignore it lose ground. His strategy: sell the product in three minutes or less.
Pretty much every platform that you can imagine, video can be used to connect with people, whether it's to drive immediate sales, whether it's just to brand yourself, whether it's to educate. There's all kinds of different ways that you can, but the quick answer is if you're not using video, I promise you your competitors are and they're gaining market share that you're losing. Now you've got to speak to the audience But if you do it well and you can get your customers to laugh and smile, there's all sorts of studies that say that psychologically they will remember you. And hopefully, you know, the end goal is to do what you did yesterday, to take you from a video that you've never seen before, that you don't know much about the product. Sold in 3 minutes or less is kind of our motto.
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