Joseph Wilkins argues that video drives sales, builds brands, and educates audiences. Competitors using video are already gaining market share. Humor makes brands memorable because laughter improves recall. His rule: a sales video should close the deal in three minutes or less.
pretty much every platform that you can imagine, video can be used to connect with people, whether it's to drive immediate sales, whether it's just to brand yourself, whether it's to educate. There's all kinds of different ways that you can. But the quick answer is, if you're not using video, I promise you, your competitors are, and they're gaining market share that you're losing. Now, you've got to speak to the audience But if you do it well and you can get your customers to laugh and smile, there's all sorts of studies that say that psychologically they will remember you. And hopefully, you know, the end goal is to do what you did yesterday, to take you from a video that you've never seen before, that you don't know much about the product. Sold in 3 minutes or less is kind of our motto.
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