Pete Sena says most entrepreneurs can't tell their company story in under a minute, even though they should. The real work is positioning your business as a category of one so it cuts through noise and resonates with customers, staff, and the market.
So I think the first thing that I always think about with entrepreneurs is I ask them to have to tell me their story and to tell me about their company and what they're aiming to do. And ideally, I would be able to get that question answered in like 30 seconds or 60 seconds or 2 minutes. But typically it takes me like an hour or more to sort of unwind the story that they're trying to tell me. And ultimately what that comes down to is positioning. And understanding like, how do you put yourself in a category of one is something that I really think about a lot because there's so much noise out there today, right? So one of the things that I think about a lot is how can I help them tell their story in a way that's gonna resonate, a way it's gonna resonate with their internal staff, a way it's gonna resonate with their customers, and more importantly, how it's gonna resonate with the market.
So that's ultimately where I start with folks.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
