Surendra Singh explains how his construction SaaS team of seven or eight people builds brand identity together. Everyone from content writers to ad specialists uses the same language when talking about the product, so the message stays consistent no matter who's speaking.
I always believe that it is not the responsibility of brand, like the cumulative process. The people are developing brand is not an individual entity. So I always believe that we have 7 to 8 people in marketing. Some are for content writing, some are for advertisement process, some are for generic content creation. So everyone is responsible for what the brand is going to be. Everyone is hearing the same language. So I think that every brand should have a language. There should not be a difference in when I'm talking about my product and someone else is talking about my product.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
