Surendra Singh argues that brand building isn't one person's job but the whole marketing team's. A typical group of 7-8 people handling content, ads, and generic work must all speak the same language about the product, or you get mixed messages.
I always believe that it is not the responsibility of brand, like the cumulative process. The people are developing brand is not an individual entity. So I always believe that we have 7 to 8 people in marketing. Some are for content writing, some are for advertisement process, some are for generic content creation. So everyone is responsible for what the brand is going to be. Everyone is hearing the same language. So I think that every brand should have a language. There should not be a difference in when I'm talking about my product and someone else is talking about my product.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
