Podcast hosts are perceived as more trustworthy than radio hosts, TV personalities, influencers, or news sources, according to Podcast Strategists research. This trust is the key to building a sales funnel that converts listeners into customers.
So the content is imbued with lots of sales psychology, but crucially, one of the reasons that podcasts are so popular is we feel as though we get to know each other. We feel as though we trust the host. And in fact, I've literally in front of me, Jim wanted me to share some stats and figures around podcasting when I came on today, because it's very new, by the Podcast Strategists. And across the board, it was found that podcast hosts were more trusted Than a radio host, TV host, anyone posting on social media, anything that we see on online news. So if you are ever trying to market or sell or convert someone in that space, their preference to trust someone is to go to a podcast. So this for me is really powerful. This is what influence actually means.
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