David Oates explains why employees pose the biggest crisis threat to companies. A ransomware attack happens every 11 seconds, but the real danger is an employee's social media post that bypasses traditional filters and instantly damages a company's reputation, from small businesses to Fortune 1000 firms.
Chapters
Every 11 seconds, according to the latest statistics, is when a ransomware attack occurs on an organization, and it's projected to cost businesses around the world about $10.5 trillion by 2025. So it's a big deal. And unfortunately, we're in a situation today with the way in which people communicate largely through their own devices and social media accounts and not through a third-party intermediary trained journalist to find information but also comment on information. And unfortunately, that means any organization of any size, from your local pub in Suffolk to the global Fortune 1000 companies can find their reputations being called into question by a LinkedIn post or a TikTok video or an Instagram— pick your poison. That's the way in which people find themselves dealing with crisis PRs. And anything that takes you away from operations and has your reputation being called into question is a crisis. It's how you prepare for those situations so you can get Back to normal operations as quickly as possible is ultimately my goal.