David Oates warns that ransomware attacks happen every 11 seconds and will cost $10.5 trillion globally by 2025. Social media lets reputation damage spread instantly, turning operational disruptions into full crises for any organization. Preparation to restore operations fast is now essential.
Every 11 seconds, according to the latest statistics, is when a ransomware attack occurs on an organization, and it's projected to cost businesses around the world about $10.5 trillion by 2025. So it's a big deal. And unfortunately, we're in a situation today with the way in which people communicate largely through their own devices and social media accounts and not through a third-party intermediary trained journalist to find information, but also comment on information. And unfortunately, that means any organization of any size from your local pub in Suffolk to the global Fortune 1000 companies can find their reputations being called into question by a LinkedIn post or a TikTok video or an Instagram— pick your poison. That's the way in which people find themselves dealing with crisis PRs. And anything that takes you away from operations and has your reputation being called into question is a crisis. It's how you prepare for those situations so you can get Back to normal operations as quickly as possible is ultimately my goal.
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