Rene Zamora explains fractional sales management: senior sales managers work with 3 to 7 small companies at once, bringing systems, processes, and strategic planning to businesses that can't afford a full-time executive. It costs less and gives smaller teams access to high-level expertise.
Chapters
What I've noticed about how we are unnoticed at times in this industry is that people don't know about fractional sales management, just like you. And so what it is, is basically it's very simple. We are very experienced senior managers who understand systems, processes, meetings, managing people, strategic planning, understanding niche and marketing, aligning with marketing. We know all those things already, and we are able to bring those into a small business, but not just one business. We fraction out our time and skills, so we work with 3 to 7 businesses at one time, 3 to 7 sales teams at one time. And the benefit for the small business is that they only pay us a fraction of our total fees and they get the experience that they are not usually able to attract.