Jill Poet argues that doing good has become genuinely good for business over the past 12 years. Consumers and clients now actively seek out companies that care for people and the environment. Companies that publicly highlight their responsible actions attract more customers and stand out from less transparent competitors.
We always use the phrase, doing good is, is good for business. And it was true 12 years ago, but oh my goodness, it's so much truer today. Because whoever your client is, or your potential client, whether that's a consumer, private sector, public sector, they are increasingly wanting to buy products and services from businesses that care about people and care about the environment. So you not only need to be doing those things, but actually you need to be talking about them. So you've got to do the stuff, but you need to talk about it because people want to know. And if they have to make a decision between buying from your competitor and you're talking about the good things, you're getting yourself noticed and they will want to come to you.
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