Alex Schlinksy argues that standing out requires building your own intellectual property instead of copying competitors. The Prospecting on Demand mastermind teaches you to create distinctive content and land one-call sales closes through proprietary IP.
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There's such a sea of entrepreneurs and marketers out there that feel like they're just getting slammed over by everyone else because they're just getting lost consistently. And how do I step out of it? How do I become more unique and more original? One of the things we were talking about prior to this recording was the idea of stepping into your own greatness by not trying to copy other people, but by being unique. One of the main elements of what we do in Prospecting on Demand, the mastermind, is come up with an IP. That's really the way that we help people stand out, creating unique, interesting content, also building out your own intellectual property to separate yourselves from other people versus throwing stones at them and saying they're not doing as good.