Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Trailer: How to ignite, and retain, customer relationships through email marketing? With Emily Mc...

3 Feb 2024 · 1 min

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1:15

In this trailer excerpt, the speaker emphasizes the strategic advantage of maintaining an owned email list for marketers. Unlike relying on social media platforms, an email list gives direct control over contact information, enabling timely and frequent follow‑ups, presentation of offers, and higher conversion potential. Email communication places the audience directly in the inbox, sidestepping the unpredictability of social media algorithms and ensuring consistent engagement across any preferred outreach channel.

Chapters

One thing about having an email list is that these are contacts you own. Instead, you know, if you rely on a particular social media platform or a specific way in getting in front of your audience, you might not always have a way to follow up with folks. So if you have an email list, you own that information in order to be able to follow up with people in a timely way, frequently, and when you have offers that you want to present to people to get them to convert. So email is a really great way to essentially follow up with your audience as you're going out there and meeting folks through whatever channel is your preferred way. Email lets you stay in contact with people in the inbox, as opposed to being at the whim of social media algorithms.