Emily McGuire explains why email lists matter: they give you direct access to customers without relying on social media algorithms. Unlike platforms you don't control, email lets you follow up repeatedly with offers that drive conversions and keep your audience engaged.
One thing about having an email list is that these are contacts you own. Instead, you know, if you rely on a particular social media platform or a specific way in getting in front of your audience, you might not always have a way to follow up with folks. So if you have an email list, you own that information in order to be able to follow up with people in a timely way, frequently, and when you have offers that you want to present to people to get them to convert. So email is a really great way to essentially follow up with your audience as you're going out there and meeting folks through whatever channel is your preferred way. Email lets you stay in contact with people in the inbox, as opposed to being at the whim of social media algorithms.
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