Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Trailer: How to overcome customer anxiety by giving them a safe journey and candies in the box.

1 Feb 2024 · 1 min

Watch on YouTube

0:37

In this trailer, Jim James emphasizes the necessity of deliberately mapping the customer journey to ensure prospective clients can discover, like, and trust a business before committing financially. He argues that while this process may not appear to be public relations, it fundamentally revolves around building trust. Public relations, he notes, cultivates trust even with audiences who have never met the brand in person. The segment underscores that trust is a pivotal element in any online purchase, affecting both consumer and B2B transactions.

Chapters

We all talk about the customer journey, but how many of us have mapped out our customer journey so that those people that we would like to do business with us would find us and get to like us and to trust us and eventually to give us their money? Now, this may not seem like PR, but actually it's all around trust, and public relations creates trust with people that may or may not have ever have met you. And when you're making a purchase online, trust, whether it's a consumer or a B2B element, is a central part of any transaction.