David Brier argues that most companies get trapped in a "sea of sameness," all claiming to be the best and competing on price. Real advantage comes from being genuinely different, not just better.
We live in a world where there's no shortage of people or companies or services or products saying, we are great, we are the best, we have everything you've been looking for, etc., etc., etc. So we have a lot of background noise that all sounds a lot, very similar. So I mean, that's kind of like the, what I call like the sea of sameness. Sameness as in being similar, similar, similar. It's like, how the heck? Do I tell the difference between this company and this company and this company and this company? Because there's an enormous amount of similarity to the point where everything seems kind of redundant, which leaves companies and individuals having to compete on price. Well, one thing that has to be understood right out of the gate is that different is better than better, right? Yeah.
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