An influencer persuades people about ideas or products. You don't need millions of followers, just the right ones: a small audience of C-suite executives or niche experts beats a huge crowd of random people.
I think an influencer is probably defined as someone who has influence over a target audience, but basically someone who's able to persuade people in a certain way to think more about a certain idea or concept or a product or service and possibly influence their purchasing decision or just bring them around to a new way of thinking about something. And I think it's quite easy to get into that sort of side of things, like looking at the reach and how many followers. We tend to think of it more in terms of the relevancy of that audience. So you might have an influencer who's only got 2,000 followers, but those 2,000 followers are actually the top people that you really want to connect with. They could be C-suite decision makers in the industry. So we tend not to look at reach too much. Obviously, it is important if you want to spread your message as far as possible, but we've got lots of niche topic areas where people don't have huge followings, but they're still considered influential because of their expertise. It shouldn't be the most important factor to determine who you are as an influencer.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
