Jim James argues that email alone won't sell your book. Video works better because people respond to your actual presence. He shows how to make a three-minute call-to-action video for pre-orders without spending much.
So often we hear people say, I've sent the email, my job is done. Those of us that are old school say it's not about sending the email, it's about the result that we want to get. So if we're sending out content because it's convenient to us to send it in the way and the time we're doing it, we're really wasting our time as well as wasting the time of those that we're sending it to when they don't want it. We were creating content. Not for the sake of creating content, but to build a better business. When we reach out to people, we often are doing that with writing. And yet we know that video is many, many times more impactful than writing. Audio is more impactful than writing. It's more intimate, but video has all the benefits of the picture authority effect. So I wanna share with you how you can make a video cost-effectively.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
