John Horn argues that Google's #1 spot isn't always worth the cost. Lower positions like second or third rank much cheaper and still drive profitable traffic if you target the right audience and bid smart.
A lot of people, they have it in their mind, I have to be number one, business will come to us and say, can you get me to be number one on Google? And so you might have a scenario where, hey, yeah, being at number one is fantastic, because a lot of people click the first thing that comes up. But then you might have scenarios where, you know what, it's really expensive to have that first position often, but second or third or fourth position are much more less expensive. And that works with our numbers, we're able to be profitable when we get traffic from there. So it's less about targeting a position and more about having a really good foundational strategy of going after the right people with the right bids and numbers and best ads on your side to hit your goals, your profitability goals, whatever those goals may be.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
