An AI system analyzes 60,000+ surveys to predict how audiences emotionally respond to specific words. It identifies language linked to authenticity like "true" and "traditional," then forecasts the subconscious thoughts and feelings those words trigger in readers.
And let's talk a bit about psychology. Like, how do politicians and brands convince us that they are great, right? They do it by doing PR, by being seen in certain situations, by having articles and then headlines written about them that connect them, their words, their name. Our engine can see that words like true, traditional, original, very strongly associated with authenticity. So when people read those words, they themselves get the idea that this comes from an authentic source, an authentic brand. So it's 2 things that we're able to predict. One is automatic thoughts and the other is emotions. Emotions may be a bit easier to explain because we have done over 60,000 surveys in different countries. With the associations, we actually reverse engineer how opinions are created.
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