Prateek Joshi built his personal brand before Plurashift because a company needs a human face. Customers and partners connect with people, not logos. Personal brand comes first, then it carries the company.
Chapters
The reason is when you— so obviously before there was Plurashift, there was Prateek Joshi, and that brand has been around for longer. And also even after we launched Plurashift, I think it's important to have a face on it and to humanize it, right? So Plurashift, the company is— it's a company, it's an entity, right? It has a logo, but there's no face to it. So I would say that When you have a firm and when you have a person, right? I think it's very important that the person has a brand, right? So it actually starts with the person because when I look at the products I use or when we look at the people we do business with, for all of them, I know the person, right? The person running the account or running the company.