Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Trailer: Should entrepreneurs build a personal or company brand, or both? With Prateek Joshi

15 Jun 2022 · 1 min

Watch on YouTube

0:58

In this trailer, the speaker argues that entrepreneurs should prioritize building a personal brand alongside—or even before—a company brand. Using the example of Plurashift and its founder Prateek Joshi, the speaker explains that a company, while having a logo and legal entity, lacks a human face, which is essential for trust and connection. The narrative stresses that people tend to engage with and remember the individuals behind products and services, making personal branding a foundational step for business success.

Chapters

The reason is when you, so obviously, you know, before there was Plurashift, like there was Prateek Joshi and that brand has been around for longer. And also even after we launched Plurashift, I think it's important to have a face on it and to humanize it. Right. So Plurashift, the company is, is, it's a company, it's an entity, right? It has a logo, but there's no face to it. So I would say that. When you have a firm and when you have a person, right? I think it's very important that the person has a brand, right? So it actually starts with the person because when I look at the products I use, or when we look at the people we do business with, for all of them, I know the person, right? The person running the account or running the company.