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In this trailer, Jim James explains how publishing a book can give a company authority in its industry and outlines the practical steps he used to create his book Unnoticed. He details the production workflow—editing, layout, and publishing—and provides concrete break‑even targets (approximately 507 ebook sales or 346 print sales). James highlights the distribution model, noting that while Amazon Kindle covers the major e‑book market, partnering with IngramSpark extends reach to over 40,000 global retailers and libraries, including Apple Books, Kobo, and Barnes & Noble, thereby creating a scalable opportunity for businesses to publish their own books.

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