Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Trailer: There are a million story reasons to get published in an anthology to #getnoticed.

25 May 2022 · 1 min

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1:00

In this brief monologue, the speaker advises entrepreneurs to create strategic, high‑ticket books (priced $5,000–$50,000) as a marketing vehicle. Rather than writing solo, they recommend co‑authoring or contributing to anthologies, which instantly doubles each participant’s audience (e.g., two 10,000‑person followings become a combined 20,000 warm audience). The core argument is that the book’s primary ROI comes from positioning the entrepreneur’s core offering, turning readers into buyers, thereby justifying the investment despite common objections about low book ROI.

Chapters

If you are in business, you need to generate some profit. So we're not ashamed to say that the entrepreneurs we work with should have something that's going to sell in the $5,000 to $50,000 range. People talk about books not producing enough ROI. I work with entrepreneurs to write very strategic books. And in fact, they are not solo-authored books. So the concept behind it is people co-author or do collaborative anthology projects, because if you have an audience of 10,000 and they have an audience of 10,000, each of you now has an audience of 20,000. You're edifying your co-author. So their audience suddenly becomes warm to you instead of cold and vice versa. But the other objection I hear is there's no ROI. There's no return on investment. So the ROI comes in positioning what it is that you offer and do in your daily business in order to have people come in and buy from you.