Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Trailer: There are a million story reasons to get published in an anthology to #getnoticed.

2 Feb 2024 · 1 min

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In this trailer, the speaker addresses entrepreneurs, emphasizing the need for profitable offerings and advocating the creation of strategic, high‑ticket books priced between $5,000 and $50,000. Rather than solo‑authored works, the speaker promotes collaborative anthology projects where co‑authors combine their audiences—if each has 10,000 followers, the joint reach becomes 20,000, warming each other's audiences. The primary objection of “no ROI” is countered by explaining that the book serves as a positioning tool that showcases the entrepreneur’s core offer, driving high‑value sales and delivering a clear return on investment.

Chapters

If you are in business, you need to generate some profit. So we're not ashamed to say that the entrepreneurs we work with should have something that's going to sell in the $5,000 to $50,000 range. People talk about books not producing enough ROI. I work with entrepreneurs to write very strategic books. And in fact, they are not solo-authored books. So the concept behind it is people co-author or do collaborative anthology projects, because if you have an audience of 10,000 and they have an audience of 10,000, each of you now has an audience of 20,000. You're edifying your co-author. So their audience suddenly becomes warm to you instead of cold and vice versa. But the other objection I hear is there's no ROI. There's no return on investment. So the ROI comes in positioning what it is that you offer and do in your daily business in order to have people come in and buy from you.