An author traces his book's title to his father's blunt advice at age 13: "Don't be dumb." It's not an insult but a call to smarter decisions, faster recovery from mistakes, and building resilience in business, especially when times get tough.
Well, I'll start off, Jim, with the title because they were like, oh, that's so negative. And I'm like, it's not negative. It's about being smarter. It's not that I don't do stupid things every day, all day long, but it's about attempting to not be dumb. And it comes from advice my dad gave me when I was like 13, which didn't please my mom, where she was looking for him to give me nice advice over the breakfast table. And he just looked up at me over his coffee and says, Yeah, don't be dumb. And it stuck with me all these years. Not that I've always followed it, but it's a unique way to get the point across of you can do better. Try not to make mistakes, but if you do, how do you recover? And that sets the context for the book of how do you lead and develop as an entrepreneur? How do you recover from mistakes that you make as rapidly as possible? How do you become more resilient and how can you rise more rapidly? in your business and, and grow your business, especially in these challenging times.
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