Jim James of East West Public Relations introduces the Active Communications Index, a framework that measures content creation, distribution frequency, and channel count to classify your communication style as follower, opportunist, influencer, or unnoticed. The ACI predicts how much awareness and engagement your business will generate.
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If you want to know how to get noticed, this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization get noticed for free. Thank you for joining me, Jim James, on The Unnoticed Show. Everyone is so focused on how much work is getting seen, but they don't necessarily know how to measure the work that is helping them to get seen. The Active Communications Index is a new, very simple tool that I'm building out for you as a business owner to track how much work you're doing or how much work your team is doing. Are you a follower? Are you an opportunist? Are you an influencer? Are you unnoticed? Very simply, how much content is being created? The frequency of distribution, and the number of channels that it can be seen in. So the rationale is simple. If we can measure the input, we can determine the likely results in awareness and engagement. Thank you for listening to this episode of The Unnoticed Show. I hope that you've enjoyed it. And if you have, please do rate it on any of the players. If you'd like more information, go over to eastwestpr.com and subscribe to our weekly newsletter, or connect with me on LinkedIn. That's just Jim James, East West Public Relations. I'd be delighted to connect with you, and let me know how I can help you to get noticed.