Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Trailer: This number will tell you if you are an Influencer, Opportunist, Follower or UnNoticed.

1 Feb 2024 · 1 min

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In this trailer, Jim James introduces the Active Communications Index (ACI), a simple metric designed for business owners to quantify their communication efforts. He explains that the ACI measures three core inputs: the amount of content created, the frequency of its distribution, and the number of channels through which it is visible. Based on these inputs, businesses can be classified into four categories—Follower, Opportunist, Influencer, or Unnoticed. Jim argues that by measuring these inputs, owners can predict likely outcomes in terms of audience awareness and engagement, providing a practical tool for assessing and improving their communication strategy.

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Everyone is so focused on how much work is getting seen, but they don't necessarily know how to measure the work that is helping them to get seen. The Active Communications Index is a new, very simple tool that I'm building out for you as a business owner to track how much work you're doing or how much work your team is doing. Are you a follower? Are you an opportunist? Are you an influencer? Are you unnoticed? Very simply, how much content is being created, the frequency of distribution, and the number of channels that it can be seen in. So the rationale is simple. If we can measure the input, we can determine the likely results in awareness and engagement.