Jim James introduces a service that detects toxic online narratives across platforms before they spread. It uses stance detection to find harmful mentions faster than manual monitoring, helping brands catch problems early.
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Context is king. We will spot that narrative and flag it to you. This is potentially really toxic, really racist, really harmful, whatever. We're going to do that much earlier than any human could possibly find in that kind of mess of mentions. The one thing we do differently to other people in that space is we don't just track kind of basic sentiment, like objectively, is this piece of content objectively positive, negative, or neutral? We have stance. We find the kind of common threads, we find the narratives and identify those narratives across all the different mentions, across all the different platforms, so that you as a human aren't looking through 1,000 tweets trying to work out why is this all so negative.
Thank you for listening to this episode of The Unnoticed Show. I hope that you've enjoyed it. And if you have, please do rate it on any of the players. If you'd like more information, go over to eastwestpr.com and subscribe to our weekly newsletter, or connect with me on LinkedIn. That's just Jim James, East West Public Relations. I'd be delighted to connect with you, and let me know how I can help you to get noticed.
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