Jeff Hahn argues writers should cut ruthlessly: strong headlines, three paragraphs max. He says reporters are hunting for authoritative voices in emerging energy right now, so companies need a clear point of view. He's also hired a chief people officer because talent wars are the real business crisis now.
Take care not to overdo it. Instead, write fewer words with more impact. The old saying, I'd have written less if I had more time. That becomes a very difficult trick, but write a good headline, fill it in with 3 good paragraphs and you're done. Post. Good. Go. Clients, those that are going to be relevant in that minerals-based energy ecosystem in the future, you have to have a point of view today. Reporters that we're working and pitching, they want to know that they're going to be speaking to someone who's got a genuine point of view. I most recently hired a chief people officer. That's one investment I've made that I think is starting to show real benefits because right now the war isn't necessarily against COVID or a pandemic. It's a war for talent. that we're in. Storify is— Yes. I'm finding to be one of the most important gifts that I can contribute to the continuation of the relationship with our partners.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
