Abhishek explains why referrals are the most powerful source of leads. He breaks down three strategies: positioning yourself clearly in your industry, targeting the right leads, and building your brand. Better positioning brings better leads, which strengthens everything else.
As far as marketing is concerned, we feel our true customer acquisition happens when a customer brings you customers. So we are relying a lot on our customers' trust to build our customer channel, but to scale at a faster rate, right? We have created 3 simple strategies in marketing. We are saying that, look, number one is positioning. Can we position ourselves in that industry well? Number 2 Number 2 is lead generation. Can we know what kind of leads do we want? And number 3 is branding. You know, how are we going to brand ourselves in the world? So we think that, you know, better positioning leads to better leads and better leads leads to better brand.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
