Rob Ashton argues that getting noticed isn't about promoting yourself, but understanding how your audience's brain works. People are wired to ask "why should I care?" Applying brain science to writing helps you answer that question and actually get through.
The phrase getting noticed is, if you think about it, that implies making it all about you. It's you or your listeners who want to get noticed. If you're listening to this, you want to get noticed. But paradoxically, the way to get noticed is to make it not about you, but to make it about the person that you want to take notice because we all live our lives thinking about ourselves. We're wired to be fairly selfish. We have a self-preservation streak. But we all run the same software. We all have the same brain model and we have the same psychology. And so you can use brain science to tap into that and to really connect with people. In fact, I'd argue that it's the best way to do it. If you ignore it, you might succeed. You probably won't, but you give yourself a really good advantage if you can tap into that brain science.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
