Trailer: What is the best way to get coverage for blockchain start up companies using a ghost wri...
In this short trailer, the speaker outlines a pragmatic approach to public‑relations and media coverage for blockchain start‑up companies. The core message is that transparency—sharing both good and bad news—is essential for building trust. He warns against expecting rapid fame or wealth, emphasizing that success is usually gradual. The speaker stresses the need to cut through industry buzzwords and to tailor messaging to specific countries or language markets. He highlights the value of sales teams, who are close to customers, and recommends listening to recorded sales calls to uncover real customer problems. Finally, he advocates investing in long‑term relationships with media and stakeholders, arguing that deeper understanding of a business’s trajectory leads to more effective coverage over time.
