Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Trailer: Where are the business opportunities in China for entrepreneurs?

21 Jul 2021 · 2 min

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1:34

In this short trailer for The Unnoticed Show, host Jim James introduces the podcast as a resource for entrepreneurs seeking free tools, interviews, and tips to get their organizations noticed. A guest (Speaker B) explains that brands succeeding in China focus on young consumers with strong spending power and high digital engagement. The guest also highlights a largely ignored but sizable market of consumers over 50 and 60 years old, arguing that effective China strategies must segment the 1.4 billion population rather than target everyone at once. The episode closes with Jim urging listeners to rate the show, visit eastwestpr.com, subscribe to the newsletter, and connect on LinkedIn for further assistance in gaining visibility.

If you want to know how to get noticed, this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization get noticed for free. Thank you for joining me, Jim James, on the Unnoticed Show.
I think the brands that tend to do very well in China are now that focus on targeting young consumers who have in China. They might be young, but they definitely have the spending power. They're very switched on in terms of marketing. They engage with brands. But yeah, so those are the brands who— the brands who target those consumers tend to do very well in China. But I also do think there's a huge opportunity for brands to target, let's say, over 50, over 60 demographics in China. It's a huge market that tends to get ignored sometimes. I think most of the time when people talk about China's strategy is that sort of certain areas, or your China target audience strategy. So you still need to, as you said, like China is massive. So you need to tailor your offering to who is your target audience. You can't just target 1.4 billion people in one hit.
Thank you for listening to this episode of The Unnoticed Show. I hope that you've enjoyed it. And if you have, please do rate it on any of the players. If you'd like more information, go over to eastwestpr.com and subscribe to our weekly newsletter, or connect with me on LinkedIn. That's just Jim James, East West public relations. I'd be delighted to connect with you, and let me know how I can help you to get noticed.