Jim James explains why schools, McDonald's, and Google make customers the hero in their marketing. He uses the hero's journey framework to show how positioning your customer at the center of your story makes the campaign carry itself.
If you want to know how to get noticed, this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization get noticed for free. Thank you for joining me, Jim James, on The Unnoticed Show. Who does the best job of putting their customers first and making the hero's journey? It's schools. I've just been to my daughter's graduation ceremony, and I can tell you that they do a fabulous job of doing what the textbooks say, and that is to make your hero the customer. The hero's journey is a common narrative in theatre, movies, but also it's the best way to generate productive public relations for you and your business. Google does the same thing. The adverts are simply the search box asking you where your search is going to take you. Big brands are putting their customers centre stage in their stories. Let's take a cue from those and let's start to do that with our own businesses. Let's find ways to make our customer at the heart of our story, make them into the heroes, and then the campaign carries itself. Thank you for listening to this episode of The Unnoticed Show. I hope that you've enjoyed it, and if you have, please do rate it on any of the players. If you'd like more information, go over to eastwestpr.com and subscribe to our weekly newsletter, or connect with me on LinkedIn. That's just Jim James, East West Public Relations. I'd be delighted to connect with you and let me know how I can help you to get noticed.
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