An entrepreneur and author shares communication advice for startups in the minerals-based energy space: use fewer words, strong headlines, and a three-paragraph structure. He recently hired a chief people officer to compete in what he calls the current war for talent, and recommends Storify for maintaining partner relationships.
Chapters
Take care not to overdo it. Instead, write fewer words with more impact. The old saying, I'd have written less if I had more time. That becomes a very difficult trick, but write a good headline, fill it in with 3 good paragraphs and you're done. Post. Good. Go. Clients, those that are going to be relevant in that minerals-based energy ecosystem in the future, you have to have a point of view today. Reporters that we're working and pitching, they want to know that they're going to be speaking to someone who's got a genuine point of view. I most recently hired a chief people officer. That's one investment I've made that I think is starting to show real benefits because right now the war isn't necessarily against COVID or a pandemic. It's a war for talent. that we're in. Storify is— Yes. I'm finding to be one of the most important gifts that I can contribute to the continuation of the relationship with our partners.