Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Trailer: Why you should focus on building authority, not an audience, on LinkedIn

1 Aug 2022 · 1 min

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In this trailer, Jim James advises business owners to prioritize establishing themselves as industry authorities rather than merely growing a large audience. He argues that authority positioning leads to inbound leads and sustainable business growth, whereas audience building can be superficial—illustrated by the example of a good‑looking woman posting half‑naked selfies to garner likes and engagement without gaining real authority. The core message is the distinction between authority building (high‑value, lead‑generating) and audience building (easily achieved but low‑value).

Chapters

So what we teach business owners to do is that they need to position themselves as an authority in their industry. That will be ideal because when you manage to position yourself as an authority in your industry, then you'll be able to easily generate inbound leads, which is a very good position to be in for every business. Audience building is relatively easy, so anybody can build an audience. If you're, for example, a good-looking woman and you post half naked pictures or, you know, your selfies, of course your content will have a lot of likes, right? A lot of engagement. What I'm trying to say is that you can build a following like that, quite a large following, but you won't build authority. So that's the difference between authority building and audience building.