Jim James uses Donald Trump's tax records released weeks before the 2020 election to show how timing shapes whether a message lands or gets ignored. The same information hits differently depending on when you release it.
Hello and welcome to this episode of Speak PR. This is for you if you are leading an organization and you know you've got value locked away in this organization. If you can just find ways to communicate that, and that's what we do on this podcast. My name is Jim James, and this is a show with tools and tips on how to get noticed for free. Today I'd like to talk about timing and how timing is the key to an audience being receptive to the message that you're trying to share. And I'm going to talk about timing because in light of the announcement of Donald Trump's tax affairs just a few weeks ahead of the 3rd of November US election, it just brings home to us all that the message sometimes is going to fall on deaf ears and sometimes on receptive ears. So we're going to look at the issue of timing and how to optimize timing for when you want to get noticed. Now I'm sure I'm not
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