#TweetPromotion. #CovidHeroes gained 15 million retweets in 24 hours with this new Blockchain power
In this Speak PR episode, host Jim James interviews Colin Miles, Chief Commercial Officer and CEO of Zilliqa, about the company's blockchain‑based social media product called SocialPay. Colin explains how SocialPay leverages Zilliqa’s high‑throughput blockchain to reward users for specific social media actions, such as retweeting or posting branded content. The conversation highlights the dual challenge of integrating blockchain technology with social platforms, outlines the mechanics of token incentives (using ZIL), and references a high‑impact campaign—#CovidHeroes—that achieved 15 million retweets in 24 hours by employing SocialPay’s incentive model. The interview sets the stage for deeper discussion on product features, use‑case examples, and the broader vision of blockchain‑enabled social media engagement.
