Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

#TweetPromotion. #CovidHeroes gained 15 million retweets in 24 hours with this new Blockchain pow...

30 Jan 2024 · 1 min

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In this Speak PR episode, host Jim James welcomes Colin Miles, Chief Commercial Officer and CEO of Zilliqa, to discuss Zilliqa's new product SocialPay. Colin explains that SocialPay aims to address two challenges simultaneously: leveraging blockchain technology and enhancing social media engagement. He outlines how the platform uses Zilliqa's blockchain to incentivize and reward social media interactions, positioning it as a solution that bridges the gap between decentralized finance and social media marketing.

Hello and welcome to this episode of Speak PR. Today I'm talking with Colin Miles, who is the Chief Commercial Officer and CEO of Zilliqa, which has introduced a blockchain for social media product called SocialPay. Colin's joining us from Singapore. Colin, welcome.
Thank you. Hi, Jim.
So you're solving, it sounds like, 2 problems at once: blockchain and social media. with Zilliqa and social pay. How does this work?
Well, we're taking what the blockchain does really well, which is incentivize good behavior. We're using ZIL, which is Zilliqa's token, to give people rewards for promoting content or branded information or a CSR campaign, for example, which we've done with the Red Cross. To drive interactions on Twitter. So the first point of call is Twitter. We have other channels as well, but Twitter is really