Jim James argues the media isn't your audience, they're your channel. Treat journalists as collaborators with their own goals, not gatekeepers. The real audience is the people who will act on what you say.
The first key point to remember is that the media are really not your audience. They're not your audience because ultimately they're not the people, by and large, that you are hoping are going to take action by listening to what you're doing. When I say that, of course, you're hoping they're going to take action by writing or issuing a podcast or maybe making a film about what you're saying. But they're a conduit, they're a channel to the people that you really want to reach. First of all, let's just remember when you're reaching out to the media, the role they're playing is to help you to communicate with your audiences. And in order to do that, we need to treat them really like team members. We need to work with them. We also have to remember that the media have got their own objectives to fulfill.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
