Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

What alternatives are there to Facebook to build a community for your business?

5 Oct 2020 · 1 min

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1:01

In this opening segment of the Speak PR Podcast, host Jim James introduces the episode’s focus on the growing social dilemma posed by dominant platforms such as Twitter, Facebook, Pinterest, and Google. He explains how these platforms now command both user attention and advertising spend, influencing behavior and fundamentally reshaping marketing practices over the past decade. James frames this shift as a major challenge for public‑relations professionals, who increasingly find themselves dependent on the “social media giants” to manage their communications, and signals the need to explore alternative community‑building strategies.

Chapters

Hello and welcome to this episode of the Speak PR Podcast. My name is Jim James, and I'm here to share with you tools and tips to help you unlock the value in your organization through public relations and through free and effective communications. And today I'm going to talk about the social dilemma and the challenge for all of us that social media is presenting. Platforms like Twitter, Facebook, Pinterest, Google— these are now so powerful that they've come to command both our attention and our money, but also starting to change the way that we actually behave and has created a fundamental shift in the way that we all do our marketing. And it's really only been the last decade that this has taken place and is creating such a challenge for anybody that wants to manage their own public relations that we are now falling headlong into the arms of the social media giants. But we need all