Jim James explores how Facebook, Twitter, Pinterest, and Google control where people spend their attention, forcing businesses to rethink community building. He argues that relying on these platforms has become a liability for PR and marketing, and that organizations need alternatives to reach their audiences.
Hello and welcome to this episode of the Speak PR Podcast. My name is Jim James, and I'm here to share with you tools and tips to help you unlock the value in your organization through public relations and through free and effective communications. And today I'm going to talk about the social dilemma and the challenge for all of us that social media is presenting. Platforms like Twitter, Facebook, Pinterest, Google— these are now so powerful that they've come to command both our attention and our money, but also starting to change the way that we actually behave, and has created a fundamental shift in the way that we all do our marketing. And it's really only been the last decade that this has taken place, and it's creating such a challenge for anybody that wants to manage their own public relations that we are now falling headlong into the arms of the social media giants. But we need all
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