Jim James, a 25-year PR veteran and founder of East West PR, breaks down the three pillars of international press release distribution: what you say, when you say it, and where it goes. He's currently sending releases from the U.S. to China and Japan, and explains why these elements matter for getting noticed globally.
Hello and welcome to the Speak PR Podcast. If you're a business owner or an entrepreneur, this show is for you because we talk about how to get noticed. My name is Jim James. I've been running an international public relations agency for over 25 years. I've also set up 8 companies of my own on 3 continents. And on this podcast, I talk about tools and technologies and the costs which will enable you to get your company noticed, not just in one country but also across the world. And today we're going to talk about press releases because press releases are the bread and butter really of public relations. And my agency, East West PR, we're just in the process of sending out a press release for a client from America into China and Japan. So press releases have a methodology. They have content, they have timing, And they have a distribution. I'm going to talk about those 3 elements today.
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