In this PR FAQ recording, Jim James of East West Beijing studios answers a viewer’s question about the risks of not having a public‑relations crisis plan. He explains that any incident will inevitably generate conversation, especially on social media, which cannot be controlled. Without a crisis management plan, communications can descend into chaos, eroding customer confidence and leading to loss of business. Jim advises organizations to develop a crisis plan or seek help from specialists, and invites further questions via the website, Twitter, or Weibo.
Chapters
Hello, my name is Jim James, and we're recording this PR FAQ here in our East West Beijing studios. And we have a question from one person who says, what can happen if my company doesn't have a PR crisis plan? Now, it's a good question, and what's amazing is that many organizations do not have a crisis management plan. If there is an accident or a big event, one thing you can be assured of is that people will talk, whether one likes it or not. And the impact of social media is that it's now not possible to control what people are saying. You may be able to affect the specific media outlets, but not social media. And this can then lead to chaos. So if there's no crisis management plan The communications sphere may end up in chaos. If you're not communicating about that crisis and what your organization is doing about it, then the chances are it will lead to a loss of business. Loss of confidence leads to a loss of business. So it makes sense to have a plan, and if you haven't got one, then it's worthwhile reaching out to an organization that can help you get one. So thank you. I hope this FAQ has answered that question for you. If you have a question, just feel free to send it to, to us at our website or to our Twitter or Weibo @EastWestPR. Thank you for your question. Thank you.
