Jim James introduces the Active Communications Index, a metric that measures PR productivity by compiling basic numbers. It lets business owners track how much PR work gets done whether they're present or away, and shows how quantifying activity helps PR become a low-cost, high-impact tool.
Hello and welcome to the Speak PR Podcast. This is for business owners who'd like to unlock the value in their own businesses with effective public relations, because as we all know, PR is free. Now I'm going to share today the Active Communications Index, and this is a very simple productivity metric that any business owner can use by either asking their internal team or their agency to compile some simple numbers. It'll help business owners to understand how much work is going into the public relations activities of the company while they're away. And in fact, you can use it all the time. Let me dive in and share with you about how I've used social media and automation while I've been on holiday and the Active Communications Index, which I believe will help you to grow your business Effectively and efficiently using PR. As we know, marketing is all about
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
