Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

What happened to this Pittsburgh steeler when he said no to every kind of business?

24 Apr 2021 · 1 min

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In this monologue, the speaker reflects on how an unexpected opportunity to co‑host a podcast and publish a magazine, which they would have dismissed two years earlier, became a strategic tool for Atlas Marketing. The media projects raised awareness of the company and allowed the team to shift from trying to serve everyone to a more focused, value‑aligned offering. By using the podcast and magazine as criteria, the business can now more easily evaluate opportunities against its core values and strategic focus, streamlining decision‑making and improving business development processes.

Chapters

Had you told me two years ago that I was going to co-host a podcast and publish a magazine, I would have said you're crazy. But you know, it has become an opportunity to not only raise awareness of Atlas Marketing, but also give back to the industry that that I've been working in for so long. Prior to that, we were trying to be all things to everybody. It's just how we package it has become much more focused. It really did help with the business development side of things too, because now. Now it's a much easier process for us to say to ourselves, well, does this meet our core values? Does this meet our business focus? And if it doesn't, okay, great, then we can pass. So that really did help the decision-making process from a business development standpoint.