Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

What happened to this Pittsburgh steeler when he said no to one kind of business?

24 Apr 2021 · 1 min

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In this monologue, the speaker reflects on an unexpected career shift that led them to co‑host a podcast and publish a magazine. Initially skeptical, they now view these platforms as strategic tools to raise awareness for Atlas Marketing and give back to their industry. The speaker explains that moving away from trying to serve everyone toward a more focused brand identity has streamlined business development. By aligning new initiatives with core values and a clear business focus, they can more easily evaluate opportunities, accept those that fit, and reject those that don’t, thereby improving decision‑making and overall growth.

Chapters

Had you told me 2 years ago that I was going to co-host a podcast and publish a magazine, I would have said you're crazy. But, you know, it has become an opportunity to not only raise awareness of Atlas Marketing, but also give back to the industry that I've been working in for so long. Prior to that, we were trying to be all things to everybody. It's just how we package it has become much more focused. It really did help with the business development side of things too, because now Now it's a much easier process for us to say to ourselves, well, does this meet our core values? Does this meet our business focus? And if it doesn't, okay, great, then we can pass. So that really did help the decision-making process from a business development standpoint.